18A – Create a Customer Avatar

My customer is a middle-aged man or woman with a strong passion or tendency to drive for leisure or as a requirement of their job. They enjoy traveling in class and envy presenting a socioeconomic status for themselves. They are single or have a small family. My avatar customer is a 28-year-old single man who enjoys an active lifestyle and has a lot of outdoor interests. Traveling is a big part of his life and he visits places all over the world, some, with vast airports. He enjoys a good work out but is also very tired after the long, connected flights that he must take for his sale representative job at Wave Corporation. His parents are both dentists, but he decided to chase a career as an “explorer” and longs for new adventures both for leisure and work. He likes fast cars and has Chevy Camaro. He is fond of the ride to a place but also desires to get from one place to the next as fast a possible. He also enjoys being up to date with the latest trends and is a big fashion guru. He owns air pods. He always dresses nicely and wants to stand out in a crowd. He is a little bit of tool. His interests include hiking, cycling, rock climbing, and playing team sports with his friends on Sunday evenings, such as soccer and basketball.


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